Thursday, September 30, 2010
Tuesday, September 28, 2010
Reading blog 5
These are the images that come to my mind whenever logo's are talked about. In the world of sports specifically basketball the jordan logo is king. This image depicts Michael Jordan dunking a basketball. I encounter these logos all over. Gym bags, shoes, sweatshirts, t-shirts, headbands, sweatbands, and all other sorts of clothing. Commercials also sport this logo. The creators of this logo deploy them all over appearal because they know people will buy it. I believe that people wear these clothes as to say look it's MJ and I support him, or I represent him. It's a trend that many people have latched onto. Anything with a jordan logo on it fly's off the shelves. People just can't get enough of him and his logo. Most people, I believe, want to be know as the kid that wears all the jordan stuff. It's become an identity to wear the logo. The attraction of this logo to people is that this logo represents arguably the greatest basketball player that ever lived, and people like to think they are apart of that if they have the logo on their chest. I believe that the consumers are using the creators and the creators are using the consumers. The consumers are using the creators by using thier logo as their own "brand" and making it into their lifestyle. The creators are using the consumers by having the consumers wear the logo all over town, furthur advertising it to everyone else.
The nike swoosh is also a very popular logo these days. The image doesn't really depict anything real. The same as the jordan logo's I see nike logo's everywhere. The creators of the logo deploy them where they do, simply because of advertising purposes. If everyone has nike shoes on, then the guy that doesn't have them on feels left out and wants a pair. That's why they put their logo all over. People have adopted the nike logo into their appearall maybe even more than the jordan logo. Everywhere you go, you see nike shirts, deffinatley nike shoes, and lots of other nike things. The attraction of the nike logo is that nike sponsers many of the top athletes in the world. People feel if they have the same logo on their body as the "superstars" then they are apart of those "superstars." Famous people set the trends if they hae pink shoes, with lime green laces, you better bet the next day quite a few people are going to have on a very similar pair of pink shoes and lime green laces. In this incidence I feel the creators are using the consumers as advertising tools. Nike doesn't have the same, "brand" as the jordan logo does, to have it's own style. This is why I believe the creators are using the consumers in this case.
Monday, September 27, 2010
Research Blog 7
The power structure of yahoo fantasy football is greatly slanted towards the users of the site rather than the creators of the site. This isn't a pay site so that makes it a lot less lean-ant. I'm not exactly even sure if there is any "policing" of content on this site. As I have played fantasy football for the last 4 years and have never heard of someone being kicked off. People can say whatever it is that they want, and not have any consequences. For example the name of the league I play in is a curse word, just to illustrate my point. If the name of our league is a profane word then I don't assume the creators of the site really care what people comment or put on the league message board. I have seen people put very offensive saying on the message board that the entire league can see and nothing has come up of it. Creating content is allowed and in no way shape or form banned unless it's an image of pornography or something along those ridiculous lines. As far as the continuity of the site I would have to say it is a "top down" website. All of the links to the site or to further navigate the site are at the top. At the bottom of the site there are just some copyright links to make sure nothing is plagiarized, this instills my point that it's a "top-down" site because there isn't much attention paid to the bottom of the site. This site seems to still be up and running because people like the freedom they are given to say whatever they want to when they want to say it. People don't like to have to "edit" or "refrain" from saying things they just like to blurt out exactly what they want to say.
Wednesday, September 22, 2010
Monday, September 20, 2010
Research Blog 6
The creators of this site make yahoo fantasy football a shining spotlight. In the middle of the page there is the word Football with a football right above it, under it reads yahoo fantasy sports 2010. Behind these words is a watermark which is a football field, except the only light spot on the football field is where this saying is, everywhere else on the "field is black, or a dark green fading into black. I believe that to their cohorts or users, on the home page, they are suggesting they are part of an elite group. On the very top left hand corner there is a "sign in" link. This link is kind of link the classic night club scene, when everyone is standing in line waiting to get it, then the "cool" guys walk up and are let right in. For the guests on the site, there is a register button. This is suggesting they could be like that "cool" guy and walk right in one day, all they have to do is register and wait a little bit. One major thing I have noticed is that all the fonts on this page are different. Outsiders or guests of the site, are thinking all of these different fonts kind of keep you guessing or keep you excited, you're not seeing the same old boring fonts. It suggests this fantasy sport is fun, exciting, and always changing, which it is. The subway advertisement in the middle of the page advertising a coffee and breakfast muffin, suggests to all that visit this site, that this "sport" is easy. As to say "you can do this sport sitting in a chair drinking coffee and eating a muffin." Overall it's a very welcoming site, that appeals to everyone who visits.
Reading blog 4
http://www.bodybuilding.com/store/index.html
The site that I chose is bodybuilding.com. This site offers a vast amount of supplements, clothing, and other goods that interest me. I think this company "nails" me as a customer because I love to lift. This website caters to me because it is full of products that help me perform, recover, gain muscle, and lose fat more efficiently. This site also appeals to me as a customer because it is cheaper than going to a store and buying the same products, and at a store you don't have the diversity of products as you do on this website. This site is also very easily navigable. You can look up exactly what you want according to what your looking for, it's very convenient.
This store uses body builders either very well known or not very know on "coupons" if you will to sell them. This is inadvertently saying "if you buy this product you will look like me." It's very appealing because body builders are enormous and it would be nice to be that ripped. As far as packaging goes, the packaging of the products have some compelling statements on them that bring up convincing arguments on why you should buy them. This website is also catered to a certain lifestyle. The physical fitness fanatics, the wanna be body builders, actual body builders, or for the average joe looking for some cheap protein. This site also has many articles about workouts, a workout plan, nutrition and many other general physical fitness phenomenons. To me all of this is very interesting and I am on this site all the time. I have bought products from here before, and I am sure I will again. They have offers on shipping as well. If you buy so much money's worth you get a free item, it's not the most expensive item, but it's a ploy that gets people to say "only ten more dollars for the free item, lets go buy something to get that free item." These shipping ploys work for many companies who sell things online. Overall this website is very user friendly, cheap, and very convenient, and that is why people like me continue to use it.
The site that I chose is bodybuilding.com. This site offers a vast amount of supplements, clothing, and other goods that interest me. I think this company "nails" me as a customer because I love to lift. This website caters to me because it is full of products that help me perform, recover, gain muscle, and lose fat more efficiently. This site also appeals to me as a customer because it is cheaper than going to a store and buying the same products, and at a store you don't have the diversity of products as you do on this website. This site is also very easily navigable. You can look up exactly what you want according to what your looking for, it's very convenient.
This store uses body builders either very well known or not very know on "coupons" if you will to sell them. This is inadvertently saying "if you buy this product you will look like me." It's very appealing because body builders are enormous and it would be nice to be that ripped. As far as packaging goes, the packaging of the products have some compelling statements on them that bring up convincing arguments on why you should buy them. This website is also catered to a certain lifestyle. The physical fitness fanatics, the wanna be body builders, actual body builders, or for the average joe looking for some cheap protein. This site also has many articles about workouts, a workout plan, nutrition and many other general physical fitness phenomenons. To me all of this is very interesting and I am on this site all the time. I have bought products from here before, and I am sure I will again. They have offers on shipping as well. If you buy so much money's worth you get a free item, it's not the most expensive item, but it's a ploy that gets people to say "only ten more dollars for the free item, lets go buy something to get that free item." These shipping ploys work for many companies who sell things online. Overall this website is very user friendly, cheap, and very convenient, and that is why people like me continue to use it.
Thursday, September 16, 2010
Eric's reasearch blog 5
http://football.fantasysports.yahoo.com/
There are a couple things that really "jump" out to me when I look at this page. The first is an advertisement for yahoo sports. This phrase is in large font that is why it sticks out. To the right of it centered in the page is the word football with an image of a football directly above it, and the words yahoo fantasy sports 2010 right beneath it. The last thing that really stands out is an advertisement for sprint. This ad is on the far right of the page and has the word Sprint in large white font with the companys logo next to it.
Once you get past the initial aspects of the page that stand out you find many useful things. Such as: a search bar where you can search the web from this page and look for anything you would like to find. Above this search bar on the very top right of the page there are links to your email, your yahoo home, yahoo sports, yahoo finance, and yahoo news. These are very useful web effectively surfing the web for easy passage way from one page of the cite to the next. On the very top left of the page are more links that enable me to get help and to log off my username. These links are one of the top reasons people use yahoo, because the cites are very easily navigated.
There are a couple things that really "jump" out to me when I look at this page. The first is an advertisement for yahoo sports. This phrase is in large font that is why it sticks out. To the right of it centered in the page is the word football with an image of a football directly above it, and the words yahoo fantasy sports 2010 right beneath it. The last thing that really stands out is an advertisement for sprint. This ad is on the far right of the page and has the word Sprint in large white font with the companys logo next to it.
Once you get past the initial aspects of the page that stand out you find many useful things. Such as: a search bar where you can search the web from this page and look for anything you would like to find. Above this search bar on the very top right of the page there are links to your email, your yahoo home, yahoo sports, yahoo finance, and yahoo news. These are very useful web effectively surfing the web for easy passage way from one page of the cite to the next. On the very top left of the page are more links that enable me to get help and to log off my username. These links are one of the top reasons people use yahoo, because the cites are very easily navigated.
Tuesday, September 14, 2010
Monday, September 13, 2010
chapter 3 reading blog
Chapter 3 Reading Blog
These blogs work by making fun of actual news. These types of shows get many people to watch them because they are funny and everyone likes to laugh. Coverage of major news events is done by one making fun of actual news and two by telling the truth and giving people the straight out news. Both kinda of tell the news because the programs that make fun of the news tell what they're making fun of so in actuality they are letting their viewers know whats going on. The straight news programs just give the out right news.
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