Randle, Quint, and Rob Nyland. "Participation in Internet Fantasy Sports Leagues and Mass Media Use." Journal of Website Promotion 3.3/4 (2008): 143-152. Academic Search Premier. EBSCO. Web. 16 Nov. 2010.
This article was published to show how much interaction with fantasy sports, increases the amount of mass media a person uses throughtout a period of time. Studies showed that when people were involved in fantasy sports team they watched more tv, listened to more radio, and looked up more stats on the internet. The studies also showed that users of fantasy teams were slated to watch more sporting events each week. It also talks about reasons why people like sports. It gives a list of reasons and backs them up with very reasonible explanations.
I found some very interesting statistics in this article. One was that an estimated 15 to 18 million americans participate in fantasy sports every single year. This has made fantasy football go from a hobby to a business. With all of these users an estimated 1.5 billion dollars is gained in subscription fee's and advertising. Another very interesting fact I found was that 85% of boys ages 14 to 18 said that they "loved sports" or "liked them alot. What was even a bigger shock to me was that 74% of girls the same ages said they "loved sports" and or "liked them alot." The last stat that shocked me was that 73% of females and 83% of males thought of themselves as sports fans. I would have that the males was about right, but the females I thought would be much less, I don't see that many females that are sports fans. I think the biggest thing I can take from this article is that fantays sports have gone from being a hobby to being a big business, maybe unlike anything else ever has.
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